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| Alex Okosi, Vice President - MTV Network Africa |
Viacom International Media Networks Africa (VIMN Africa) announced today that general entertainment
network BET is to expand its African TV footprint following the
signing of a new distribution deal that will see BET distributed on the My
TV pay-TV platform.
As of 1 June 2012, the English
language service BET is now distributed 24 hours a day to viewers
in Nigeria, Ghana, Tanzania, Zambia and Zimbabweon MyTV.
Currently available in 48 countries in sub-Saharan Africa, BET is
also distributed via a number of different pay-TV platforms, including DStv, Top
TV, Zuku and Star Times.
Containing an appealing mix of US and international
general entertainment content, BET offers a wide range of
programming, including: urban and gospel music shows such as: 106 &
Park and Sunday Best; BET original sitcoms such as Reed
Between the Lines and Let’s Stay Together; Spotlight,
an original series showcasing intimate interviews with some of Nigeria’s top
musical artists, producers and directors; awards shows such as the BET
Awards, BET Honors and the BET Hip Hop Awards; and more. The BET
Awards ’12 will premiere on BET in Africa on Tuesday 3 July at 21.00
CAT.
Commented Alex Okosi, Senior Vice
President & Managing Director, VIMN Africa, ” BET is a great addition to our
portfolio in sub-Saharan Africa and we are delighted to partner with My
TV to further expand BET to audiences in East, West and
Central Africa.”
Carine Mouawad, Head of Programming for My TV
said: “We are thrilled to introduce BET to our bouquet and are
confident that the channel will prove hugely successful with our subscribers.”
As of 2011, BET is distributed and
marketed by VIMN’s operations in Africa (formerly known as MTV Networks
Africa), as part of the company’s African multimedia portfolio, alongside
sister channels MTV, MTV Base, Nickelodeon, Comedy Central and VH1.
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