Saturday 23 June 2012

Adidas Under Fire For New Shoes With ‘Shackles’ Like Those Worn By Slaves


Adidas has been accused of “promoting slavery” with their new training sneakers, which have bright orange “shackles” that fit around the wearer’s ankles. Many have labeled the new sneakers as “offensive.”
 The JS Roundhouse Mids are scheduled for release in August.
 The new shoes sparked an online debate about the shoes. Some say that the “shackles” are similar to the devices worn by black slaves in 19th century America. The shoe promotion, uploaded to Facebook earlier this month, asks: “Got a sneaker game so hot you lock your kicks to your ankles?”
 Over 2,000 people have criticized the new design, saying that the shoes are “offensive,” “ignorant,” and that the company has “sunk to a new low [in its] slavewear.”
 Dr. Boyce Watkins, a professor at Syracuse University, that: “Shackles. The stuff that our ancestors wore for 400 years while experiencing the most horrific atrocities imaginable.
Most of which were never documented in the history books and kept away from you in the educational system, all so you’d be willing to put shackles on your ankles today and not be so sensitive about it.
 There is always a group of negroes who are more than happy to resubmit themselves to slavery.
 I’m offended by these shoes as there is nothing funny about the prison industrial complex, which is the most genocidal thing to happen to the black family since slavery itself.
This negative opinion is shared by many. One Facebook user, Kay Tee, said that the shoes were making money off of something inappropriate.
It’s offensive and inappropriate in many ways. Not to mention ugly. Regardless if the company was saying the shoes are so hot you have to chain them to you, or they were capitalising on the whole prison style popularity.
 But corporate business has a social responsibility above all to consider these perceptions before releasing a product like this.
 How would a Jewish person feel if they decided to have a shoe with a swastika on it and tried to claim it was OK in the name of fashion?
Adidas has been contacted by Mail Online, but has not yet made any comments.

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