Tuesday 24 July 2012

Hip Hop World Magazine Takes DAVIDO's Album - O.B.O To The Cleaners



Artist: Davido
Album: OMO BABA OLOWO *THE GENESIS*
Record Label: HKN Records
An artiste’s début album is usually the most difficult to put out and one in which a difficult balance must be struck. You have to make sure it has enough hit material to leave a lasting impression and at the same time not exhaust all your hits at the first try. David’s début album fails to strike that balance; not only does it not have enough hits to leave any impression as to his talents as a recording artiste, it possesses too many songs of the same mediocre quality, leading you to wonder if there will be a follow up attempt or if indeed there need be.
If one manages to get past the obscene and suggestive album title and the lack of meaningful lyrics, the album strikes one as an expensively procured commodity. Procured because, the album is heavily reliant on beats bought from producers. Commodity because it seems to be lacking in any style or general theme, apart from the teenaged ramblings about wanting to get in the sack with girls, complete with frenzied pleadings and much talk about bank account balances.
The redeeming qualities about the album are the already released singles like “Back When ft. Naeto C”, whose story of his broke days contradicts the title of the album; Omo Baba Olowo (Son Of A Rich Man), the percussion-heavy “Dami Duro” produced by the mercurial Shizzy. Curiously missing from the album are the rumored collaborations with other artistes like Wizkid and Waned Coal. Not really rumored, but rather claimed by the artiste himself. Probably only people in the HKN Gang know the real story of what happened to the singles.
But there are other features to look out for in the album, that Is apart from other members of HKN, B-Red and Sina Rambo giving decidedly unimpressive showings in “Nu Skul Tinz”, “Visa”, “Overseas” and “Enter The Centre”. Ice Prince gives a flat delivery in “Feel Alright”, a joint produced by Dr. Frabz, Kay Switch is anonymous in “Dollars in The Bank” while even 2face is surprisingly average in “For You”. May-D is present in the last track of the album, “Bless Me” and the less that is said about that, the better.
All in all, David Adeleke’s first album fails to impress on many fronts. He would need more than his wealthy provenance to make it stick in this Nigerian music industry. 



Culled from: http://omoondo.wordpress.com/2012/07/24/hip-hop-world-magazine-disses-davidos-album-and-the-launch/

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